The strategic communications plan is the gateway to uniform, systematic communications enabling your organization to reach its goals. The foundation of the plan is careful positioning faithful to the contours of your vision. We understand that internal buy-in is central to the success of the plan and provoke participation and investment every step of the way. Flexibility is built in so that communicators quickly may take advantage of emerging opportunities.
Strategic Marketing Communications Plans, built upon research, spell out objectives, strategies, tactics, messages, channels and resources over a 12 to 18-month horizon. The plans are detailed and include a timeline, reliable budget projections and assets required for execution, either in-house or out sourced.
Bonner Consultants develops plans and provides oversight, including fine-tuning to accommodate feedback and changing circumstances.