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Services News Media Strategies


Christopher Bonner, founder and president of Bonner Consultants, Inc., spent 15 years as a journalist, including many years as a Washington correspondent for Knight-Ridder. "Everything I know, I learned as a weekly newspaper editor," Bonner says. The former Pulitzer Prize nominee helps clients understand the news media and build relationships with editors, writers and broadcasters. There is a difference between stuffing communications channels with nonstop releases and developing an artful program that targets opinion leaders so that the organization becomes top-of-mind and recognized as a player.

Positioning
News Media Strategies
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Communications Audits
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Branding Architecture
Competitive Intelligence