What marketing/communications messages endure in the minds of buyers at point of purchase? How do your messages resonate next to your competitors? How and why are middlemen influencing buying decisions? Are there subliminal barriers to buyer acceptance?
Bonner Consultants employs a variety of investigative techniques, including mystery shopper, interviews, focus groups and surveys to develop a timely and accurate understanding of what's really happening on the selling floor - and how to maximize advantage.
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