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About Us Meet the Team
Our consultants are veteran communicators with decades of executive-level experience in corporate and association communications, marketing, public affairs, advertising and the media. Download PDF

Christopher Bonner, APR

Christopher Bonner, president and founder of Bonner Consultants, Inc., is counselor to senior management of corporations and associations on communications strategy, marketing and crisis management. He has extensive experience with politics, high dollar transactions, international trade and sensitive labor issues. Mr. Bonner has advised America Online on strategic positioning, Dominion Capital on identity development, Washington Gas on transitioning to competitive markets and DynCorp on communicating change. Association clients represent a range of interests including telecommunications, life insurance, traffic safety, economic development, dietary supplements and association management.

Mr. Bonner was a Washington correspondent for Knight-Ridder Newspapers before becoming an association executive and later head of the Washington office of a New York-based management-consulting firm. He began his newspaper career as one of the youngest editors and publishers in the United States. As reporter for the Macon (Ga.) Telegraph, Mr. Bonner was nominated for the Pulitzer Prize for investigative reporting and broke the story that Jimmy Carter was running for President.

Mr. Bonner is an author and speaker on strategic communications and branding and has received numerous honors for journalism and public relations including the Monument Award for Excellence in Communications from the Greater Washington Society of Association Executives. He is accredited by the Public Relations Society of America and is a member of the Jacksonville Chamber of Commerce, the American Society of Association Executives and the Professional Services Council. Mr. Bonner is Vice Chair of the ASAE Associates Alliance and on the Board of Trustees of Davis Memorial Goodwill Industries.

Jon Tomson

Jon Tomson, vice president of Bonner Consultants, Inc., focuses on organizational development for associations, professional services firms and corporations. His expertise involves developing processes and opportunities to create attitudes and working environments that enable organizations to nurture cohesive staff and team performance. Using team facilitation, diversity analysis and challenge/problem solving techniques with his clients, Mr. Tomson creates a safe, team empowerment haven where the leadership and energy inherent in all staff can be brought to bear on improving human and organizational performance. He also specializes in visioning, a technique that enables leadership teams to probe their more fundamental personal and professional perspectives involving any initiative. This technique is used to create group consensus for those fundamental visions that resonate within that enterprise. Typically, these group visions are used as the touchstones from which decisions, priorities and outcomes of any enterprise can be consistently judged. This technique has proven effective in situations in organizations where hierarchical exist or for inter-organizational initiatives where goals and priorities of stakeholders are not aligned.

Mr. Tomson offers thirty years of experience and leadership in governmental and corporate environments. His diverse background includes work with major corporations such as General Motors and Sweden's Electrolux SA, as well as work with the Lindsay Administration in New York, and the State of New Jersey where he served as Director of Human Resources for its Division of Mental Health and Hospitals.

Before joining Bonner Consultants, Inc, he was a Principal with the architectural and engineering design firm of CUH2A responsible for client relations and global business development for the pharmaceutical and corporate sectors of their practice. While with CUH2A, he was also active in the 23,000 member International Society for Pharmaceutical Engineering where he developed both the Society's student chapter movement and its career center. As Chairman of the Board of ISPE in 2002, he led the Society through the development of its first global strategic plan. In 2004, Jon received the Society's highest honor, the Richard B. Purdy Distinguished Achievement Award. In his community, he is a volunteer facilitator for several community organizations, focused on visioning and creating consensus among multiple organizations. He was one of 500 facilitators selected nationally to participate in "Listening to the City", a 5,000 person community meeting of those affected by 9/11 to develop guidance for the redevelopment of the World Trade Center site.

Sally Haynes

Sally Haynes, vice president of Bonner Consultants, is a corporate communications expert and a leader in employing community relations to achieve corporate objectives. Ms. Haynes has counseled organizations from a wide range of industries including financial services, information technology, economic development and utilities. While director of corporate communications for Washington Gas, Ms. Haynes was responsible for communications with employees, customers, shareholders and the news media. She was company spokeswoman and crisis management expert. She also directed corporate philanthropy and federal and state legislative initiatives for the utility. Under her direction the company formed award-winning community partnerships to support education, improve the environment, advance cultural awareness and social welfare and promote economic and business development.

Ms. Haynes develops survey instruments and is the firm's lead consultant on focus groups and roundtables that enrich survey data. She is a member of Leadership Fairfax, Women of Washington, and the Fairfax County Chamber of Commerce.

Michael Audy Houle

Mr. Houle, managing creative director, leads the firm's branding practice and specializes in corporate identity, consumer and business-to-business advertising as well as organizational graphic design system development. With 30 years' experience in marketing communications and branding design, his portfolio of work includes assignments for clients like First Union Bank, IBM and the United States Postal Service.

Nonprofit clients have included the President's Council On Physical Fitness & Sports, Newspaper Association of America, American Automobile Association, American Institute of Architects, American Medical Association, American Heart Association, Environmental Defense Fund and the Make-A-Wish Foundation. Corporate clients range from local and regional firms to members of the Fortune 500, including COMSAT, Bell Atlantic, Marriott Corporation, British Airways, Cellular One, Hughes Network Systems and Manor Care Corporation.

Having run his own marketing communications firm for over 10 years, and also having served on "the client side of the desk" for several years as well, Mike brings a unique triangulated discipline to the table: the perspectives of designer, entrepreneur and client are all brought into the creative process. The advantaged outcome is "Results-Driven Creative" -- work that not only looks good but that follows the critical path of the Positioning Brief -- and is always developed with an eye toward delivering measurable results.

Prior to joining Bonner Consultants, Mr. Houle was senior art director at The Earle Palmer Brown Companies, and worked on USAirways, among other national clients. Mike graduated from St. Thomas University in Miami, FL where he majored in advertising, design and photography. His postgraduate studies were in commercial graphics and fine art at Nova Scotia College of Art and Design, Dalhousie University and the Vancouver College of Art.

His list of design awards for non-profits are numerous, and recently include a 2002 ADDY Award for Best Special Event Material, a 2002 PIVA First Place Award for Best Booklet Design and an Excellence In Print Award 2002 for Best Use Of Color.

 

Selby Mccash

Selby McCash is an award-winning journalist, communications strategist and public policy expert who has been political editor of the Atlanta Journal and chief of staff and communications director for two members of Congress.

He served for 12 years as chief of staff for former U.S. Rep. J. Roy Rowland of Georgia, a physician who specialized in health care issues. Following Rep. Rowland's retirement from Congress, McCash joined the staff of Georgia's U.S. Rep. Sanford Bishop as communications director, where he served for 10 years before retiring from government in 2004. Prior to moving to Washington, McCash was communications director for Georgia Secretary of State David Poythress.

McCash was political editor and columnist for The Atlanta Journal-Constitution and moderator and political analyst on "The Lawmakers," an Emmy award-winning program produced by Georgia Public Television. He has written numerous articles on public policy and news media strategies.

During his distinguished career in the news media, McCash has been editor of a group of weekly newspapers in the metropolitan Atlanta area; Washington bureau chief for The Columbia, S.C. State, The Marietta, Ga. Daily Journal, The Tampa, Fla. Times, and other Southern newspapers; State Capitol bureau chief and columnist for Knight-Ridder newspapers in Georgia.

He was graduated from the University of Georgia with an AB degree in Journalism and taught journalism as a visiting faculty member at Georgia State University. He was the recipient of the Media Award for Economic Understanding, chosen from among journalists from The New York Times, Wall Street Journal and other leading dailies. He also received an Associated Press Public Service Award for investigative reporting.

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